Karen Hoffman, (she/her)Chief Executive Officer, Living on Purpose
Karen Hoffman has worked in the Jewish community for 35 years. Karen’s commitment to helping people on their life journeys has always been central to the work she's done. She has worked with Jewish, non-profit organizations as an administrator, as well as program and community engagement director, and as an educator. For the past 14 years, Karen worked in several roles at Temple Emanu-El, Dallas, where she also had the unique opportunity to be President of Program and Engagement Professionals of Reform Judaism (PEP-RJ), an affiliate of the URJ. She also contributed to several URJ-sponsored Communities of Practice focusing on relational work in Jewish communities. This past summer, Karen was a first-time presenter to the NewCAJE community working with three different groups of educators. She has facilitated and taught groups for the past 12 years, trained by the Institute for Jewish Spirituality and the Wise Aging program. Those who learn with her say they have grown in their own identity, which inspired Karen to launch a new educational program steeped in mindfulness, values and words that matter. Karen earned a Bachelors in Psychology from UCLA and an MBA from the University of Judaism (now American Jewish University), with a focus on nonprofit organizations. Karen served as a licensed nursing home administrator at Jewish Homes for the Aging in Los Angeles, where she nurtured her passion for listening and working with elderly and their families. She enjoys working with individuals and groups, exploring different modalities and approaches to mindful living, bringing attention to intention - truly living on purpose. She brings her creativity, energy, empathy and passion to everyone she works with. With her new company, Living on Purpose, Karen and her colleagues provided training, workshops and retreats that focus on living a mindful and intentional life, with a strong focus on middot, soul traits and universal values that are steeped in Jewish tradition and practice.